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About the Awards

Not only was the event entertaining, it also provided an excellent opportunity to learn about CX efforts in a wide range of activities from an interesting mix of organisations.
Jan Rozendaal, Managing Consultant, Looyint

Fairest Awards

  • At least 5 judges for every category.
  • Every entry is scored at least 10 times (once online and once at the live presentations by every judge in the category)
  • 6,000 unique scores on the day, plus 6,000 scores from written entries
  • Each entry scrutinised by independent judges for at least 7.5 hours


No other awards undertakes this level of scrutiny of the entries.

In recognition we are recipients of the coveted Gold Trust Mark from the Independent Awards Standards Council, for the second year running.

And with live presentations that you can attend, talks from top CX influencers and networking opportunities throughout the day, this is so much more than an Awards ceremony!

How to Enter

Awards International and CXPA share a passion for advancing the discipline of Customer Experience by spotlighting success stories and encouraging continual improvement.
Greg Melia, CAE, CXPA’s CEO

Advancing CX

CXA® is a worldwide movement! Awards International has been leading the charge on CX since we founded the first CXA ® in 2010. Our awards give entrants and judges and partners the chance to meet with professionals and compete with companies from all over the world.

This year we held the 6th Gulf CXA® in Dubai on 18th February, the South East Europe CXA® on 29th May and we’ll be holding the International CXA® on November 19th.

The inaugural South East Europe CXA® was our first time pioneering an online awards experience, and we’re glad to say it was a resounding success: we had 100% positive feedback from our customers!

To give all our customers great insights on the progress of the CX movement, we organise a series of CXTrendTalks - click here to watch one from the South East Europe Customer Experience Awards.

We are also delighted to announce Awards International and CXPA are Global Partners in Advancing CX.

What a fabulous experience this was, with so many CX professionals in one place! How can one leave without feeling even more motivated about putting customers at the heart of your business. Well done to judges who gave up their time - the effort and passion in those presentations was outstanding!
Emma Sutton, Senior Customer Director EMEA, Cloud Transformation, Oracle

What Else is New?

  • An updated set of 19 categories. No matter the size, sector or scope of your organisation, we have the right category for you!
  • A simplified entry form, now featuring 7 questions (8 for the team and professional categories)
  • Brand new awards software, Awards Manager 2. We are the only awards which have a bespoke awards software giving full auditability of scoring and feedback reports. Customers now have their own portal and account so they can keep coming back to the application until the entries are perfectly crafted.
  • We have added #CXTrendsTalks. Specialist CX speakers will be keeping us up to date on the latest research and opinions on what is happening in CX alongside the finals.

View Categories

Not only was the event entertaining, it also provided an excellent opportunity to learn about CX efforts in a wide range of activities from an interesting mix of organisations.
Jan Rozendaal, Managing Consultant, Looyint

The Judges

We are the only Awards where judges can apply for the position!

A judge spends 1.5 hours assessing each entry, online and at the finals. With at least 5 judges per category, that means your entry is considered for a minimum of 7.5 hours!

Our judges have an extraordinary experience, as Kantar's research shows:

Judges report positive experience
Apply To Judge
Who’s judging this year?
Meet the Judges

We believe our colleagues are brilliant at what they do; they make it their personal responsibility to make things as easy as possible for customers. This nomination shows that all their hard work is paying off, and is being recognised.
Lee Robinson, Customer Service Director, Baxi Customer Support

Awards Experience

The Awards are a full-day experience, held fully online using the latest videoconferencing software.

From 9am to 5pm, finalists present their initiatives in front of independent judging panels: this is the Awards Finals. Each category will have its own “room”, administered by a member of the Awards International team, in which each of the category’s presentations will take place. Many of these are open to spectators, so you’ll have the opportunity to attend open presentations throughout the day and see dozens of examples of top customer experience.

Before or after your presentation, you can also network with hundreds of other CX professionals.

During Kantar’s research, it emerged that our customers would like to hear from CX specialists during the Finals, so we’re organising what we are calling #CXtrendstalks.

Find out more